Nature reconnection at scale, as a way to remember why sustainability work matters. One of several threads in this practice. See the systems-change thesis.
Research on natural soundscapes shows that listening to them, particularly with conscious attention, measurably improves wellbeing and can deepen how people relate to the natural world. Those soundscapes are getting rarer as the ecosystems that produce them disappear.
Earth.fm publishes new nature recordings daily and supports a community in getting outdoors and listening more closely. Azvai was a co-founding entity, involved from the first shaping of the idea.
What we contributed
- Founding and strategy. Idea generation, and the ethical review of the technologies the project would rely on.
- Funding and legal setup. European funding search, trademark registration, and registration as a non-profit organisation.
- Operations. Online store development, treasury, accounting and legal matters.
- Programmes and analysis. Launch and management of the Earth.fm scholarship programme, plus web data analysis.
- Research. The quietest places in the world’s loudest cities, an original data study.

Why it fits this practice
We launched this to improve individual wellbeing, and because a population connected to the natural world is better equipped to protect and regenerate it. That conviction sits underneath the rest of the work here, from circular economy system design to the research practice described in AI for sustainability research.
