Azvai is a name inspired by non-dualistic thinking, chosen to integrate my way of thinking and being, my past experiences and my aspirations.
My name is Borja, and I am a Freelance Consultant based in Galicia (Spain). From here, I help organisations apply AI to research and sustainable operations around the world.
Over the last decade I have worked in Operational Excellence at the Kaizen Institute, I have led my own entrepreneurial initiatives at FlipSimply, East Bali Poverty Project, and Earth.fm, and I supported the operational development and scaling of Circular Economy projects with Interface, Project Stop and Bureo. Today I bring those domains together with AI, helping organisations apply it to the research and operational work where it makes the biggest difference.
The thread
These projects might look unrelated. A futsal club designed for inclusion in a small Galician town. A bamboo bike workshop in Bali. A fishing-net recycling supply chain. A nature reconnection app. An AI tutoring platform. An AI consulting practice for sustainability research.
They share a thread that becomes obvious once you see it.
Each is an attempt to make a system work better for more people. Composala does it through sport. East Bali Bamboo Bikes does it through regenerative manufacturing. The fishing-net work does it through circular supply chains. Earth.fm does it through nature-reconnection at scale. TutorAI does it through generative AI in education. The AI consulting practice does it through better research workflows for sustainability teams.
Different scales, same instinct. Look at a system that is not serving people or planet well, find the leverage point that fits the situation, and build something proportionate. Stay with it long enough that second-order effects can show up.
This is what I mean by systems change. Not framework slides. Just careful interventions in real systems, alongside real people, over real time horizons.
What this looks like as a consulting practice today
The AI consulting work is a continuation, not a pivot.
When I help a sustainability team build research workflows, I am applying the same instinct I brought to an earlier project: identify the bottleneck, design something proportionate, transfer the method fully so the team owns it afterward. The tools change. The discipline does not.
If you are working on something that asks for this kind of attention, see our consulting services or get in touch.
Principles
Create to Regenerate
Design and develop economies that contribute to the regeneration of the earth.
Think in Systems
Make an effort to understand the dynamics of the Systems where we want to intervene, beyond the goals of any single organisation.
Act with Purpose
Pursue holistic goals where outcomes are balanced considering the impact surrounding our scope of action.
Role
Thinking
ethically and systematically, always advising with humility and honesty.
Catalysing
so that ideas and changes in complex systems emerge from the self-organization of new or existing communities.
Facilitating
the design and execution of the solutions, helping bring ideas into reality.
Projects
-
Vibecoding Real L&D AI Products from Lumination API
Rapid AI prototyping as a research method for learning and development products. One of several threads in this practice. See the systems-change thesis. From a single AI API to a full ecosystem of working products — built through vibecoding, rapid iteration, and real-world testing. The Lumination AI API is a versatile inference platform designed for…
-
Speech Therapy AI Tools – The Power of Vibecoding for Real-World Solutions
Rapid AI prototyping put to work for speech therapy practitioners. One of several threads in this practice. See the systems-change thesis. Speech Therapy AI Site is platform with Generative AI Tools designed specifically for speech and language therapy professionals. Born from a personal need and built through vibecoding, this project demonstrates how rapid prototyping can…
-
TutorAI: AI Learning Platform Case Study
Case study: how Azvai co-developed TutorAI, a generative AI platform for learning and development now serving 30,000+ monthly users.