Azvai is a name inspired by non-dualistic thinking, chosen to integrate my way of thinking and being, my past experiences and my aspirations.
My name is Borja, and I am an independent consultant based in Galicia (Spain). From here, I work with organisations on circular economy operations, systems-level analysis, innovation, and applied AI.
Over the last decade I have worked in Operational Excellence at the Kaizen Institute, I have led my own entrepreneurial initiatives at FlipSimply, East Bali Poverty Project, and Earth.fm, and I supported the operational development and scaling of Circular Economy projects with Interface, Project Stop and Bureo.
Today I bring those domains together. AI is part of the toolkit, used where it makes the work better and left out where it does not.
The thread
These projects might look unrelated. A bamboo bike workshop in Bali. A fishing-net recycling supply chain. A nature reconnection app. An AI tutoring platform. An AI consulting practice for sustainability research.
They share a thread that becomes obvious once you see it.
Each is an attempt to make a system work better for more people. East Bali Bamboo Bikes does it through regenerative manufacturing and community businesses. The fishing-net work does it through circular supply chains. Earth.fm does it through nature-reconnection. TutorAI does it through generative AI in education. The AI consulting practice does it through better research workflows for sustainability teams.
Different scales, same instinct. Look at a system that is not serving people or planet well, find the leverage point that fits the situation, and use innovation to initiate the transformation. Stay with it long enough that second-order effects can show up.
This is what I mean by systems change. Careful interventions in real systems, alongside real people.
What this looks like as a consulting practice today
The AI consulting work is a continuation that naturally emerged from my consulting practice and own curiosity.
When I work with an organisation on a circular economy operation or a research workflow, I am applying the same instinct I brought to earlier projects. Identify the bottleneck, design something proportionate, transfer the method fully so the team owns it afterward. The tools change. The discipline does not.
If you are working on something that asks for this kind of attention, see my consulting services or get in touch.
Principles
Create to Regenerate
Design and develop economies that contribute to the regeneration of the earth.
Think in Systems
Make an effort to understand the dynamics of the Systems where we want to intervene, beyond the goals of any single organisation.
Act with Purpose
Pursue holistic goals where outcomes are balanced considering the impact surrounding our scope of action.